Cookie Categories/Purposes Deep Dive......

Purposes/Categories

When a user visits a website a small piece of data called a cookie is dropped on their device. Cookies gather user information and browsing history to aid website owners in providing visitors with a more enriched and personalized browsing experience while respecting their privacy.

There are a total of 6 purposes on our portal.

  1. Essential Cookies
  2. Functional Cookies
  3. Analytics Cookie
  4. Advertising Cookies
  5. Social Media Cookies
  6. Uncategorized

Essential Cookies

A website needs Essential Cookies to deliver the desired online services. These cookies are necessary for a website to operate appropriately. A website may occasionally go down without these cookies. These cookies also assist in user authentication and fight fraud.

Thus, we are unable to block these cookies. According to Data Protection rules like GDPR, user consent is not required for these cookies.

When you visit a website, your web server deposits Essential Cookies on your device. Your browser will send the cookie along with the request the next time you make one using the same browser. These cookies keep the user logged in and save user preferences like language, location, and any action you perform on the website.

Examples of Essential Cookies:-

Functional Cookies

Functional cookies boost website performance and record user preferences and selections, such as usernames, locations, etc. These cookies are also known as Performance Cookies. These cookies enable the website to offer tailored services. Functional cookies make it possible to carry out specific capabilities, such as sharing website content on Social Media Platforms and gathering feedback. These cookies can be first-party or third-party cookies.

These cookies don't monitor online browsing on other websites because these are anonymous cookies. These cookies are not strictly necessary in the same way as Essential Cookies. However, some features won't function properly without these cookies.

Examples of Functional Cookies:-

Analytical Cookies

Analytical cookies assist in gathering information so that services may better understand how a user engages with a specific service. Cookies for Analytical purposes are used to monitor website visitors' activity.

The most popular areas of a website's visitors' visits, the length of their stays, the areas of interest of each visitor, the number of unique visitors, and their website activity are all tracked by Analytics Cookies.

These Analytics Cookies are used by website owners to enhance user experience and optimize the website performance. Because of this, these cookies are known as performance Cookies.

Ex: Google Analytics Cookies

Advertising Cookies

Advertising cookies monitor users’ browsing patterns and provide relevant advertisements to them. Advertising Cookies monitor user behavior on several websites to determine a viewer's preferences and areas of interest. Based on these preferences and interests, these cookies target particular marketing campaigns. Hence these cookies are also called Target Cookies or Tracker Cookies.

You may see advertisements when you visit a website. Another server set up that advertisement with the permission of the website owner. Cookies set by the website you've visited are first-party cookies, whereas cookies set by an advertising firm are known as third-party cookies or tracker cookies. Through the tracker cookie, the ad firm recognizes you when you visit another website that is also a partner of it. Then the ad firm creates an interest profile of you based on your browsing habits. As a result, anytime you visit a website that is registered with the same ad firm, you will receive relevant or tailored advertisements.

Examples of Advertising Cookies:-

Social Media Cookies

A website can be linked to social media sites via Social Media cookies. These cookies keep a close eye on your browser, while you visit other websites and build a profile based on your interests. This might affect the personalization of advertisements.

You may have occasionally noticed social media icons like Facebook or Twitter when you visit a website. These icons allow social media to track you. Social Media cookies can track you with first-party cookies but in a third-party tracking process.

Twitter assigned you a cookie when you registered with it. When you visit a website with a Twitter Icon on it, the script that displays the Twitter Icon instructs your browser to request the Twitter server to display the Icon. Your browser sends the request along with the cookie together. The Twitter  Server will then reply and show the button on the webpage. The Twitter server recognizes you with the help of the cookie, creates a browsing profile of you, and displays personalized advertisements to you.

Ex: Cookies from Facebook, Twitter, Instagram, etc.

Uncategorized Category

We constantly work towards updating our database. Adding names of new websites along with the purposes of cookies dropped by them. The websites or cookies we do not have in our database will be shown under the Unknown category/purpose.