Setup Privacy Pillar's Consent Manager Template using Google Tag Manager

To assist marketers in managing cookies for both advertising and analytics purposes, Google has launched a cutting-edge technology called consent mode. This feature helps to modify Google tag activity according to visitor consent.

What is Google Tag Manager?

Google Tag Manager permits using pre-configured templates kept by third parties in the Google Tag Manager Community Template Gallery. GTM enables marketers to determine what consent is given for what purpose by the visitors.

Steps to follow

Prerequisites

Before setting up the Google Tag Manager with Privacy Pillar Consent Template, you must perform the following tasks.

  1. After Logging into the Google Tag Manager site, select the GTM container for which you want to set up the template. If you want to add another account click on Create Account.
  2. Click on Tags from the left side panel and then click on New.
  3. Give an appropriate name to the Tag, then under Tag Configuration click on Edit.
  4. Under Choose tag type, click on Discover more tag types in the Community Template Gallery.
  5. Then search for Privacy Pillar.
  6. Then the Privacy Pillar Template will appear, click on the Template.
  7. Then click on Add to Workspace, then you will get a pop-up asking for your confirmation, then click on Add.
  8. Place the Organization Id and Property Id in the corresponding fields.


    Note: How to get your Organization ID and Property ID?
    Login to the Privacy Pillar portal, and Enter your property having a Cookie Consent subscription.
    Under Cookie Consent, go to Cookie Banner, and publish the banner.
    Then from the URL bar or the Production CDN, you can get your oid (Organization ID) and pid (Property
    ID) For more information please click here
  9. Under Trigger click on Edit then Choose a Trigger.
  10. Select All Pages, then click on Add button after that the trigger will be added. You can also remove the trigger and add a new trigger. then click on Save.


Copy and paste the GTM code (which GTM has produced after setting up your account and container) on each page of your website as per the instructions given.

Note:
The configuration of Google Consent Mode within Privacy Pillar is supported by our team. For any inquiries or assistance related to the setup and functionality of this integration, please contact our support team (support@privacypillar.com) as the first point of contact. If the issue persists and cannot be resolved by our team, we will advise you on the next steps, including reaching out to Google support if necessary.