Introduction to Consent Preference Management

What is Consent Preference?

We provide Consent Preference solutions that consolidate your information and prioritize your customer relationships by unifying collected consent, and your communication for marketing compliance with multiple data privacy regulations worldwide.

In privacy compliance, the consent preference is important to maintain a comprehensive record of consent especially when concerned with GDPR. These records must contain the way to identify the user, proof of consent, and a record of the consent actions.

We provide a Consent Preference SDK that enables the following features for your website or web portal:

• Keep user consent and privacy preferences in one place.
• Store multiple preferences from each user (e.g., if you have multiple newsletters or opt-ins).
• Store whether a user is verified with double opt-in.
• Get the history of consent from each user.
• User-friendly dashboard for analyzing consent records.
• REST API and JavaScript SDK to give you complete control and how and when consent is stored.
• An easy-to-implement JS widget to simplify the consent tracking received through online forms.
• For each consent, track the legal notice or privacy notice that the user has accepted.
• Integrate with Mailchimp Webhooks (other webhooks integrations are in the pipeline).
• Update consent preferences across your third-party tools (such as Mailchimp, Intercom, and Marketo).
• Can watch the session recording that is saved in Privacy Pillar Portal when a user gives his consent.

We also provide a configurable Subscription Consent Banner for you to create consent widgets for Newsletter subscriptions and product updates subscriptions, and also keep and manage the consent records in the Privacy Pillar Portal.

With this application, you can configure a fully customizable banner for subscription consent, implement it on your website, and record your users' consent to the Privacy Pillar portal.